Client: Communications Johanne Demers
Creative Director: Claude Auchu
Art Director: Jean-Philippe Dugal
Designers: Jean-Philippe Dugal, David Kessous
Writers: Marie-Éve Leclerc Dion, Pierre Lussier
Photographer: Luc Robitaille
The 'Festin de Babette' benefit supper took place in November 2014 to raise funds on behalf of the Jewish General Hospital Foundation to support the Memory Clinic and Dr. Andréa C. LeBlanc's research on Alzheimer's Disease. To highlight the cause, the evening was organized around the theme of confusion, which was illustrated partly through this book. Through the repetition of words, tricks with page numbers, insertion of spaces and blank pages and photos depicting things out of place, the book reflects the experience of someone suffering from the disease. The closer the reader gets to the end of the book, the more disorganized the content becomes.
This work is well-crafted and well-presented. It is a smart, complex idea filled with great insight — Alzheimer's is a hard topic and the way the piece involves the reader in the experience is beautiful. This is a very thoughtful piece. Design cannot just be pretty — it should be smart and intuitive. Craft is the price of entry. - Lisa Greenberg