Check out recent projects from RGD Members.
Lauren Lindberg RGD created personalized, hardcover sketchbooks designed to appeal to children in order to encourage creativity from a young age.
Before being taught to colour inside the lines, kids will generally happily experiment with ideas, drawings and doodles, especially when encouraged. As they get older, a fear of being wrong, and the idea of “I can’t” begins to settle in. To counter that fear and encourage creativity: a simple sketchbook filled with blank pages, designed to appeal to kids. The main design challenge for this project was the execution and production. Many prototypes were made to perfect the production process and source the right materials. The resulting 7x9 hardcover book is small enough for a little one to manage, but big enough to feel significant and special. On the cover is a fun, cute and colourful design using simple hand-drawn illustrations. To add to the kid appeal, a level of personalization is integrated through the addition of a name and choice of colour. In anticipation of spills, the covers are printed on an easy-to-wipe-clean vinyl material, and in consideration of scribbles, the paper inside was chosen for its level of opacity and minimal show-through. A simple alternative to colouring books; designed to encourage kids to colour outside the lines and think outside the box. Have another look here.
Diego Casco RGD and the team at CASCO crafted a brand to position and support established family law firm, Grant Crawford Watson LLP, as it expands.
An established law firm that was preparing to enter a new era, Grant Crawford Watson LLP retained CASCO to create a new brand identity for its relaunch in 2017. A carefully crafted positioning strategy places the firm in a tier associated with exclusivity and high levels of service. With three experienced lawyers at the helm, the new firm's visual identity is intended to convey a convergence of expertise. It incorporates a graphic device composed of fine lines, representing the different yet complementary perspectives that each professional brings. The stationery set was produced using letterpress techniques, a tactile marker of attention to detail. Clean and easy to navigate, the website brings the new firm to life with vivid professional photography. Find out more about this project.
Greg Dubeau RGD and the team at Cossette collaborated with the Greater Moncton Homelessness Steering Committee (GMHSC) to create a print ad that challenges how Atlantic Business Magazine readers interact with the Atlantic Canadian homeless community.
Atlantic Business Magazine asked agencies within Atlantic Canada to team up with a charity to create a marketing campaign that raises awareness and gives back to the community. The prize, worth a minimum of $30,000, consists of six full pages in the print edition. Our strategy was to confront the reader with the prominent social issue of homelessness by encouraging them to think differently about the subject matter. Our challenge was to find a creative way to make the ad stand out, but also embody the neglected status of the homeless community. We subtly integrated the ad within an unrelated article and pre-folded the page with a ‘bookmark’ or ‘dog-ear’ fold during the production phase. This is important for two reasons; first, it notifies the reader that this bookmarked page is important; and secondly, the folded page acts as a blanket that covers a small homeless man. Once the bookmarked page is folded flat to reveal a homeless man, the reader is confronted with the GMHSC logo and mandate—covering the uncovered.
Lauren Wickware RGD created a catalogue for the Lost Bodies exhibition at Agnes Etherington Art Centre at Queen's University.
Brendan Fernandes’ performance-based works balance playfulness with a critical and serious intent. Lost Bodies, the exhibition at Agnes Etherington Art Centre at Queen’s University and this supporting catalogue, considers this artist’s strategies on intervention into colonial legacies and museum practices. The publication had to act as both a document and an artifact. The design and layout “dances”, moving fluidly between the tensions established by the academic treatment of the serif texts and the staggered image placement across the book. The sensation of movement explores the concept of “looking for bodies”, with some images cropped and others shown full-frame. Find out more about this project.
typotherapy was recently commissioned to design a strategic plan book for the Tim Horton Children's Foundation, an organization which provides an exceptional summer camp experience to youth who could not otherwise afford to attend. The THCF was looking for a refined approach that would engage its stakeholders and better illustrate the organization’s vision. Although THCF is associated with Tim Hortons restaurants, their brand visuals do not align. As a result, THCF was open to exploring a more design-focused publication. The challenge was to organize a large amount of valuable information with a lot of moving parts. THCF referenced another type-influenced editorial project typotherapy had designed for St. Michael’s Hospital, which became the basis of the initial inspiration for this project. A two-toned custom typeface was created to provide distinction. A vibrant colour palette was also selected in concert with the client. A sophisticated typographic grid system was used with a combination of playful type treatments and an abundance of white space as the foundation of the design. Illustrator Sködt McNalty collaborated on the centre spread illustration which was also printed as a separate stand alone poster for the Foundation. The book was printed by Flash Reproductions, in six colours (four colour process and two pantone colours) on uncoated stock. Working closely with JDBrownfields, (THCF’s strategy consultant), and THCF’s hands-on team, typotherapy produced a visually appealing, captivating strategic plan book with well-organized layouts, which was well received.