GRAPHIC DESIGNER Kira Campbell
ART DIRECTORS Kira Campbell, Sung Lee
CREATIVE DIRECTOR Jamie Cormack
PHOTOGRAPHY Stephen Wilde
EDITOR Frank Daniello
The challenge was to elevate this contemporary product offering within a publication that functioned as a catalogue and workbook for global distribution partners, and as a product education tool for the sales team. Tokyo’s thrilling urban landscape was the photographic backdrop for the Fall 2016 Studio lookbook. As a contrast measure, a minimal graphic design treatment was implemented to balance the city’s exciting chaos while communicating the clean structure of the Studio Collection. The result was 128-pages of progressive lifestyle images and bold, consistent typography that supports concise product information pages. Over 2,000 copies were printed and distributed internationally.