DOMTAR AWARD: Herschel Supply Company 2016 Season 3 Studio Collection Catalogue
19/11/17
The Herschel Supply Studio Collection for Fall 2016 was presented as a two-tier product offering, united water-resistant polycoat and tarpaulin materials with premium finishes for a refined aesthetic. 

Credits:

GRAPHIC DESIGNER Kira Campbell

ART DIRECTORS Kira Campbell, Sung Lee

CREATIVE DIRECTOR Jamie Cormack

PHOTOGRAPHY Stephen Wilde

EDITOR Frank Daniello

 

The challenge was to elevate this contemporary product offering within a publication that functioned as a catalogue and workbook for global distribution partners, and as a product education tool for the sales team. Tokyo’s thrilling urban landscape was the photographic backdrop for the Fall 2016 Studio lookbook. As a contrast measure, a minimal graphic design treatment was implemented to balance the city’s exciting chaos while communicating the clean structure of the Studio Collection. The result was 128-pages of progressive lifestyle images and bold, consistent typography that supports concise product information pages. Over 2,000 copies were printed and distributed internationally.

 

 

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