LCBO Cheers to 150 Years
19/11/17
In celebration of Canada’s 150th birthday, the LCBO developed an in-store campaign with special signage, gift packaging, enviro bags, wine bags and buckets.

Creative Direction: Cris Jaw RGD

Graphic Design: Jane Chang, Lyda Arevalo

Production Art: Lynn-Marie Dealy

Creative Studio Management: Alvin Leung RGD

Photopgraphy: Ronald Tsang, Vince Noguchi

Editing: Rhea Seymour

Copy Writing: Dré Dee

Print Production: Erin Beazley, Judy Haverkort, Ross Taylor-Munro, Jewell Uptgrove

 

The ‘Cheers to 150 Years’ campaign also extended to online applications and featured a brand video. The campaign was designed to be scalable to suit the various layouts and sizes of 654 LCBO retail stores. Drawing on the team’s collective design, production and business knowledge, the creative for the campaign was designed to appeal to the LCBO’s wide customer base while maintaining the essence of the LCBO brand.

 

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