
Credits:
Creative Direction: Cris Jaw RGD
Graphic Design: Jane Chang, Lyda Arevalo
Production Art: Lynn-Marie Dealy
Creative Studio Management: Alvin Leung RGD
Photopgraphy: Ronald Tsang, Vince Noguchi
Editing: Rhea Seymour
Copy Writing: Dré Dee
Print Production: Erin Beazley, Judy Haverkort, Ross Taylor-Munro, Jewell Uptgrove
The ‘Cheers to 150 Years’ campaign also extended to online applications and featured a brand video. The campaign was designed to be scalable to suit the various layouts and sizes of 654 LCBO retail stores. Drawing on the team’s collective design, production and business knowledge, the creative for the campaign was designed to appeal to the LCBO’s wide customer base while maintaining the essence of the LCBO brand.
In-House Design Awards 2017