GRAPHIC DESIGNER Katie Wilhelm RGD
WRITER Rachael Courtemanche
TEAM LEAD Ashley Conyngham
Metrics are gathered through rigorous research and collaboration with Statistics Canada, the City of London, LEDC staff and other relevant sources. The complex data is communicated using colourful charts, bold infographics and images in line with LEDC’s corporate branding. The document exists in PDF format that is distributed to board members, and lives virtually on LEDC’s ‘About’ webpage. It provides a visual, tangible, and shareable platform for measuring and communicating LEDC’s efforts while comparing key performance indicators to years past.