CREATIVE DIRECTOR Margaret Lee
SENIOR MOTION DESIGNER Julius Manalo
The concept for this campaign was ‘product as hero,’ showcasing products in a bold and playful manner. Using 3D animation and modelling iconic products eliminated the cost of shooting. This 3D treatment also allowed the team to put products in playful compositions that would not be possible on the limited budget. Vibrant colours, upbeat music and pattern-like compositions help showcase the breadth of products TSC has to offer, reinforcing TSC’s brand and key consumer products with bold animations shown every hour.