Rogers Communications The Shopping Channel – Network IDs
19/11/17
As part of TSC’s 2017 rebrand, The Shopping Channel launched seven category-focussed network IDs for Fitness, Home, Kitchen, Fashion, Beauty, Jewellery and Electronics. 

CREATIVE DIRECTOR Margaret Lee

SENIOR MOTION DESIGNER Julius Manalo

 

The concept for this campaign was ‘product as hero,’ showcasing products in a bold and playful manner. Using 3D animation and modelling iconic products eliminated the cost of shooting. This 3D treatment also allowed the team to put products in playful compositions that would not be possible on the limited budget. Vibrant colours, upbeat music and pattern-like compositions help showcase the breadth of products TSC has to offer, reinforcing TSC’s brand and key consumer products with bold animations shown every hour.

 

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