Rogers Communications The Shopping Channel Rebrand
The Shopping Channel approached Rogers Creative Group to reinvent the brand.



Senior VP, Creative: Dean Bender

Creative Director: Margaret Lee

Art Director: Colleen Henman

Senior Motion Designers: Doug Johnson, Julius Manalo

Motion Designers: Karina Garinian, Diego Turro

Graphic Designers: David Livesey

Photographers: Carlyle Routh, Adrian Armstrong


The new brand features elevated photography, colour, typography, motion graphics and a logo system while maintaining its friendly feel and emphasizing the wide array of brand name products. With limited budget and time, the challenge was to elevate a traditional broadcast brand and help TSC reshape its image as a cross-platform retailer. Rogers proposed a new tagline “Today’s Shopping Choice” and updated its look and feel across all platforms using bold, flat colours, animation treatments and optimized smooth moves focusing on ‘product as hero’ to ensure brand consistency. The result is a modern, elevated and vibrant brand that is aligned across all applications and mediums, as seen in broadcast, out-of-home and social media platforms.



In-House Design Awards 2017