Design Direction Dave Hollands
Graphics Tom Henriksson
3D David Sadler; A/V & Multimedia Zak Rogers
Interpretive Planning: Courtney Murfin
Audio & Video Scott Loane; Video: Joe Hoffman, Kevin Seycheuron
Models: Georgia Guenther; Lighting Bob Walsh
The goal of the exhibit was to engage visitors in the content visually, physically and intellectually to help them understand blue whale biology and behaviour and the significance of research and conservation. Visual effects create a serene underwater mood and content is presented in small morsels to allow breathing room for larger type and enhance readability of text in two languages. Videos provide visitors with live action, documentary and animated stories to enhance the exhibition’s visuals. Colours, images and shapes are designed to be accessible and surprising for a typical museum experience. The exhibition surpassed the attendance goal set for its entire run in just four months, which is very unusual.