ROM Out of the Depths: The Blue Whale Story, Feature Exhibition
The Royal Ontario Museum set out to tell the story of the blue whale, the largest animal on the planet, detailing the significance of these magnificent mammals and how one of the nine blue whales that died in the Gulf of St. Lawrence in 2014 came to the Museum.



Design Direction: Dave Hollands

Graphics: Tom Henriksson

3D: David Sadler; A/V & Multimedia: Zak Rogers

Interpretive Planning: Courtney Murfin

Audio & Video: Scott Loane; Video: Joe Hoffman, Kevin Seycheuron

Models: Georgia Guenther; Lighting: Bob Walsh



The goal of the exhibit was to engage visitors in the content visually, physically and intellectually to help them understand blue whale biology and behaviour and the significance of research and conservation. Visual effects create a serene underwater mood and content is presented in small morsels to allow breathing room for larger type and enhance readability of text in two languages. Videos provide visitors with live action, documentary and animated stories to enhance the exhibition’s visuals. Colours, images and shapes are designed to be accessible and surprising for a typical museum experience. The exhibition surpassed the attendance goal set for its entire run in just four months, which is very unusual. 


In-House Design Awards 2017