CREATIVE DIRECTOR Rajinder Sidhu RGD
DESIGNERS Katie Nippell, Julie Campbell
ILLUSTRATOR Julie Campbell
ANIMATOR Blake Smith
STRATEGY/CONTENT Kimbe MacMaster
DEVELOPER Gabriel Habayeb
The goal was to present a large amount of content in a way that would be easily digestible and ensure that all pieces of the project felt consistent with each other and with the Vidyard brand. The visual direction used flat-style illustration paired with clean brand type and the content was simplified by creating two guides: one for showcasing findings and another for next steps. Animated teaser stats and insights were shared as display ads and as embedded video on the landing page to generate interest.
An animated infographic highlighting key stats was sent to partners to share. The download goal was exceeded by over 50%, with 519 downloads in the first 24 hours. The report has generated $169,400 in Vidyard’s pipeline and has seen news coverage from MarketingProfs, Huffpost and the V3B Marketing Blog.