RGD’s 2017 In-House Design Awards Campaign, a project developed by Bruce Power, was chosen as one of 70 Merit award-winning designs in the most recent HOW In-House Design Awards, which recognizes the very best creative work produced by designers doing in-house work for corporations, associations and organizations.
The 70 winning projects were evaluated by business category by three judges—Meghan Newell, senior art director at Lyft, Mike Rice, creative director at Amazon, former senior creative director at Whole Foods, former global design director at PepsiCo, former global creative director at P&G , and Viet Huynh, communication designer at Slack—with support from the HOW editorial staff. These projects will gain exposure in the all-new HOW + Print book The Best of Design scheduled to be released in summer of 2019, as well as online at PRINTmag.com.
Creative team: Erin Grandmaison RGD, Kathleen Scott RGD and Dustin Pringle
About the project: The design of the campaign for 2017 RGD In-House Design Awards was created to entice in-house design departments across Canada to be recognized for their outstanding work. Bruce Power was invited to develop a distinctive brand and to create a variety of pieces that included a high-end book, trophy, poster and animated web ads to promote the awards.
An exhibit at Toronto’s St. Lawrence Centre for the Arts was also designed to showcase the winners: