Download a chapter of Desire by Design for free!
01/10/18

Conventional thinking has brands constantly scrambling to give customers what they want. But what if wanting is no longer enough?

 

In Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for their Brands, Jean-Pierre Lacroix RGD unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioural psychology into practical worksheets that explain the “how-to” in creating desire for a brand.

 

Using design philosophies he has developed through his 35 years of experience, Jean-Pierre offers interesting history, insights from scientific research, and actionable advice to lead brands from a “want” category to the much-coveted desire space in the marketplace.

 

In Chapter 7: “Aesthetics and Design Appeal”, Jean-Pierre uses academic research and personal experience to explain how aesthetically appealing products and experiences influence consumer decisions.

 

Download the chapter now!

 

Desire by Design is currently available for purchase through all major retailers, including amazon.comamazon.caBarnes & NobleIndigoGoogle Books, and iBooks.