Credits

Client: The Bank of Montreal

Group Creative Director, Writer: Jess Willis 

Creative Director, Art Director: Brad Van Schaik 

Design Director: Chris Langer

Associate Creative Director, Writer: Jef Moore

Artists: Jennifer Marman, Daniel Borins 

Technical Fabrication: Globacore & Taylor Group 

Interactive Design: Secret Location 

Producer; Sumit Ajwani

Description

The Bank of Montreal challenged Mosaic to mark the bank’s 200th birthday. The result was a 17-foot-tall interactive, kinetic sculpture designed to help people wish it forward. Viewers tossed a digital coin and the fountain reacted to their wish with a customized animation that flowed up, down or across the streams. The fountain delivered a meaningful physical manifestation of what the Bank of Montreal stands for, and captured hundreds of thousands of wishes from the public.

Judge's Comments

BMO200 is a refreshingly innovative solution that stood out this year. It not only built awareness for the brand and their anniversary but inspired viewers to consider and submit a wish that they would like to pay forward. Ultimately the experience was a thoughtful way for BMO to give a voice to participants and realize several of their wishes.

- Wade Convay

For such generosity and creativity to spring from a pile of old stock market flip dots is conceptually poetic. An ideal marriage of physical and digital design, this is an unusual and captivating use of motion design.

- Julian Brown RGD

For-Profit Category 2018