The Bank of Montreal challenged Mosaic to mark the bank’s 200th birthday. The result was a 17-foot-tall interactive, kinetic sculpture designed to help people wish it forward.
Client: The Bank of Montreal
Group Creative Director, Writer: Jess Willis
Creative Director, Art Director: Brad Van Schaik
Design Director: Chris Langer
Associate Creative Director, Writer: Jef Moore
Artists: Jennifer Marman, Daniel Borins
Technical Fabrication: Globacore & Taylor Group
Interactive Design: Secret Location
Producer; Sumit Ajwani
The Bank of Montreal challenged Mosaic to mark the bank’s 200th birthday. The result was a 17-foot-tall interactive, kinetic sculpture designed to help people wish it forward. Viewers tossed a digital coin and the fountain reacted to their wish with a customized animation that flowed up, down or across the streams. The fountain delivered a meaningful physical manifestation of what the Bank of Montreal stands for, and captured hundreds of thousands of wishes from the public.
BMO200 is a refreshingly innovative solution that stood out this year. It not only built awareness for the brand and their anniversary but inspired viewers to consider and submit a wish that they would like to pay forward. Ultimately the experience was a thoughtful way for BMO to give a voice to participants and realize several of their wishes.
- Wade Convay
For such generosity and creativity to spring from a pile of old stock market flip dots is conceptually poetic. An ideal marriage of physical and digital design, this is an unusual and captivating use of motion design.
- Julian Brown RGD