Axis Theatre Identity by Ion Brand Design
13/11/18

Ion was engaged to develop an identity and brand platform to guide ongoing marketing and communications initiatives of the Axis Theatre Company

Credits

Client: Axis Theatre Company

Creative and Strategy Directors: David Coates CGD, Rod Roodenburg CGD

Designer, Illustrator, Producer: Candace Pawson

Designer: Vanessa Ding CGD

Illustrator: Kate Marlowe

 

Description

Ion was engaged to develop an identity and brand platform to guide ongoing marketing and communications initiatives of the Axis Theatre Company. Axis is an established touring company that embodies “physical theatre”. With new artistic direction, the company renewed its dedication to present educational plays for youth and family audiences. The brand objectives were to capture the imagination and bridge cultures by maintaining an engaging, unique and accessible graphics program from identity to posters and collateral through to web and social media.