Credits

Art Director, Designer: Stephanie Hammond Prov. RGD

Copywriter: Saaqshi Sharma

Description

As a passionate WWF supporter with concern for wildlife and specifically the threats facing sea turtles, Stephanie wished to create an informative and dramatic piece to help bring awareness to the vulnerable species. With that in mind, she developed a print ad with an element of interactivity for impact and engagement that highlights the idea that everyone can help, no matter how big or small the gesture. Readers of the ad are able to physically bring the turtle hatchling from the beach to the shore. Following the diagram printed at the top of the page, readers turn the page to reveal the sponsored message on the underlying spread.

Designer-Driven Category 2018