Creative Director: Erin Craig
Art Director: Gigi Lau RGD
Graphic Designer: Jeff Miller, Faceout Studio
The primary objective of this project was to create a charming cover that would reflect the journey of Arthur Pepper and position the book competitively against the current bestselling titles in the genre. Large, bold type and catchy illustrative design helped achieve this goal. Charms on the back cover, end sheets and interiors helped show a commitment to the story without compromising the goal of reaching a broad audience with the cover.
Jeff Miller at Faceout Studio was provided with the manuscript, a design brief with descriptions of the charms and locations where they should be placed, plus the competitive comps. Once the design was selected, collaboration with the team helped ensure it would be competitive on bookshelves and in thumbnail-size displays online. The design lends itself well to promotional flexibility, which created opportunities for the illustrations to be used in pre-launch promotions to drive awareness for the author’s North American debut. The book was selected by the American Independent Bookstores as an ‘INDIE Next Pick’ of June 2016.