Award of Merit: Humber College - 2016 Humber Showcase: 'Wave of Excellence' Branding
26/11/18
Showcase is an annual event that celebrates professional development at Humber College. Alternating each year between being hosted at Humber’s Lakeshore campus or North campus, this massively popular and well-attended event is an incubator for collaborative design and offers a chance for faculty and staff to share their passions and their unique approaches to education.

Credits

Showcase Chair: Melody Johnson

Director/Professional Development: Denise Gardner

Graphic Designer: Dekel Chui

Front-End Developer: Kathy Nguyen

 

Description

Showcase is an annual event that celebrates professional development at Humber College. Alternating each year between being hosted at Humber’s Lakeshore campus or North campus, this massively popular and well-attended event is an incubator for collaborative design and offers a chance for faculty and staff to share their passions and their unique approaches to education.

 

The goal was to create an inspiring and relevant theme for the event that would extend across communications, workshops, signage and online sign-up forms/schedules. The theme ‘Wave of Excellence’ references keynote speakers Mark Tewksbury (Gold Medal Champion) and Debbie Muir (award-winning Olympic coach). Under this theme, the team designed a striking conference logo, a user-friendly website, an advertising display and directional wayfinding signage.

 

As part of Humber College’s values, sustainable signage was created for the conference by repurposing previously used foam products, photo frames and magnets to create reusable mobile directional signage. The ‘Wave of Excellence’ website, email communiqué and tabletop tent cards helped maintain consistent messaging throughout the Humber College community in the weeks leading up to the conference. The conference was a huge success with over 600 participants.

 

 

 

 

 

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