Award of Merit: Rogers - 'Chatelaine Gets Digital' Campaign
Rogers - \'Chatelaine Gets Digital\' Campaign
26/11/18
This campaign emphasizes the four pillars of Chatelaine, specifically for the digital edition: food, style, health and home. The magazine’s photographic style brings the content to life through bold and beautiful design elements, with a focus on human interactivity.

Credits

Creative Directors: David O’Brien, Yvonne Lines, Margaret Lee

Art Director: Colleen Henman Synyard

Print and Digital Designer: Colleen Henman Synyard

Motion Graphic Designer: Alisdair Jones

Photographer: Adrian Armstrong

Prop Stylist: Catherine Doherty

Food Stylist: Christine Tizzard

 

Description

This campaign emphasizes the four pillars of Chatelaine, specifically for the digital edition: food, style, health and home. The magazine’s photographic style brings the content to life through bold and beautiful design elements, with a focus on human interactivity.

 

Chatelaine’s digital app was promoted through ads in multiple formats, including print, tablet, standard web units and several televised spots which aimed to help users become familiar with the application and learn how to use it. Collaboration within the internal Rogers team was extremely successful, creating a cohesive concept that worked equally well across broadcast, print and digital platforms. The campaign successfully increased overall engagement and awareness of the Chatelaine tablet app, which saw a boost in downloads through the ‘Next Issue’ platform. In addition to this, the campaign received tremendous consumer feedback.

 

 

 

 

 

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