Creative Director: Deborah Peterson
Print Designers: Rich Yuzon, Karin Fukuzawa, Ignacio Peon
Web Designer: Ignacio Ponce
Broadcast Designer: Liz Hayward
To maintain the Ontario public’s existing trust in the TVOKids brand, the new branding couldn’t stray too far from the audience’s expectations of the broadcaster. The main TVO wordmark was combined with a bright, happy kids’ colour palette. The font for display and web copy was designed to address early learners and those with learning disabilities. Likewise, some characters were adjusted to conform with Canadian early learning character standards.
A unique set of icons was developed to cover science, nature, art and math. For TVOKids events, stages and activation booths were developed, featuring learning activities, wall graphics and custom activity books. For broadcast, the creative team and the broadcast production team worked with an external agency to create interstitials for TV – guiding them through the very strict modes of conduct for the characters. Custom sequences were written and animated, and really brought the personality of the new brand to life on the broadcast.
As with the adult brand, the TVOKids brand was designed to adapt to different environments with consistent colour, font, icon and image use, rather than conforming to strict brand guidelines, to create a dynamic, evolving brand.