Graphic Designer: Dustin Pringle
For the Bruce Power 2015 Annual Report, the focus was to create a very visual publication that would tell the story of a busy and positive year for the company. The design of the publication required a sophisticated, professional look and feel for investors and stakeholders while remaining easy to understand for those unfamiliar with the nuclear industry. This piece engages the viewer with full-page, monotone photographs and bold, oversized typography.
As the content of an Annual Report can be mundane, the varied feel of the page layout is used to keep readers interested throughout the report. For the centre spread, a double-gate fold-out section was included in an unexpected lime green colour to put extra emphasis on their biggest achievement in 2015. For finishes, working closely with the printer made it possible to identify the most interesting solutions. While the inside pages were printed on glossy text-weight paper, the contrasting cover was printed on 130-pound uncoated, cover-weight paper with a clear gloss foil stamp and debossed title. The finished product makes an impact with the reader right from page one.
This elegant and beautiful explanation of the success of the company provides a clear and concise vision of the goals while pulling the viewer in.
– Chris Hacker