Equip Yourself Like an Entrepreneur – Branding Your Creative Department

Presented by Cassandra Wesenhagen RGD

For Corporate Canada and tech start-ups alike, in-house creative teams are a cost-effective, nimble and highly-engaged alternative to hiring an outside firm. And the benefit to designers? For ambitious creatives, it’s the opportunity to define your own role and the impact your team will have on the brand(s) you work with.
Whether you’re a one-person department or a team of 20, the foundation for impact is in your identity. Let’s talk about how your creative department benefits from building your own brand within the corporate structure. A name. A logo. A section on the company’s intranet, your own forms and processes, your own benchmarks of success. There are certainly pain points to building an internal “agency”, but equip yourself like an entrepreneur and your team will have the structure it needs to succeed.


Takeaways include:
-  How a separate identity creates healthy boundaries with your clients, and gives your team clout–without building barriers
- Why this approach helps to retain and attract creative talent
- How to roll out an identity for newly-founded internal agencies, long-standing design departments and even teams of one

About Cassandra Wesenhagen RGD

Cassandra, Senior Designer at Ove Brand | Design, is an experienced designer and creative strategist from Toronto. She is equally comfortable collaborating with a local start-up or delivering go-to-market solutions for Fortune 500 companies. With an entrepreneurial spirit and a mind for marketing, Cassandra expands on the designer's traditional role within creative projects and offers holistic expertise on strategy and execution.

 In 2017, Cassandra joined real estate developer Dream Unlimited as the design lead for their internal marketing agency. Here, she was able to explore strategies that champion an in-house creative team within a corporate setting. Previously, she started her own small studio and has worked for a number of award-winning agencies and networks.