Presentations by Adam Hilborn, Design Lead at IDEO (Designing & Communicating with Flow); Dr. Milena Radzikowska, Professor in Information Design at Mount Royal University (Privilege by Design) and Snigdha Malik, Head of Design, Home and Fashion @Walmart e-commerce (Personalization - The Future of Design in Retail)
Adam Hilborn, Design Lead at IDEO (Designing & Communicating with Flow)
Dr. Milena Radzikowska, Professor in Information Design at Mount Royal University (Privilege by Design)
Snigdha Malik, Head of Design, Home and Fashion @Walmart e-commerce (Personalization - The Future of Design in Retail)
Future By Design is a series of webcast discussions featuring experts sharing their thoughts on a variety of topics. A virtual event, RGD hosts local screening venues in cities across Canada where members of the community gather to watch virtual presentations, participate in Q&A and conduct group discussions. Click here for recaps of past Future By Design events.
For this event, there were three 10 minute presentations on the future of design each followed by 10 minutes Q&A with the presenter then 20 minutes local discussion.
The better we look, the less we see
Presented by Dr. Milena Radzikowska, Professor in Information Design at Mount Royal University
Privilege, as we are beginning to understand it today, is defined as a set of unearned benefits given to people who fit into a specific group. Societies grant automatic benefits to certain individuals or groups based on specific aspects of their identity. Milena asserts that privilege is an important concern for designers and design educators, and shares several cases aimed at (1) challenging design’s privilege-defined perception of user-centred design; (2) understanding design’s impact on the physical, social and emotional well-being of marginalized peoples; and (3) interrogates our own reactions, biases and blind spots so we can better understand ourselves and work towards a more critical and reflective design practice.
Personalization - The Future of Design in Retail
Presented by Snigdha Malik, Head of Design, Home and Fashion at Walmart e-commerce
If you shop for men’s suits, you probably know a “Sal.” He’s worked at your go-to menswear store forever and has been helping you find exactly what you need for years. By now he knows your needs even better than you do. He’s the ultimate experience in personalized retail. With technology progressing so fast and giving us access to more data, online retailers be soon be able to replicating Sal’s talent with technology and craft experiences for each individual customer. Snigdha explains why personalization is hailed as the future of design, especially in online retail and what this future can look like.
Presented by Adam Hilborn, Design Lead at IDEO
In order to progress in design we need to return to basics of communication within our workflows and instill good work behavior to see a positive future in design. Today we face more challenges keeping up with new software and office products, that we’ve stretched ourselves too thin and forgotten basic principles of communication and creative process. Good design is dependent on good communication and a deeper understanding of our diverse skill sets and creative flow; returning to basics is how we push design forward.
Adam is Design Lead at IDEO in San Francisco. With 15 years of design experience, Adam has successfully led projects in brand strategy and identity development. With a keen human-centered lens and interdisciplinary approach including; systems design, illustration, animation, interaction, and environmental design, he provides unique and highly creative solutions. In addition, Adam has worked as an instructor at OCADU and the George Brown School of Design, teaching; design, drawing, and conceptual process. He continues to work as an artist focusing on drawing and painting and its intersection with design.