RGD Future By Design

Date: September 24th , 6:00pm - 8:00pm ET

Screening Locations: BarrieHalifaxKingstonKitchener, London, SudburyToronto

Virtual Presenters

Adam Hilborn, Design Lead at IDEO 

Talk: Designing & Communicating with Flow

Terry Irwin, Professor & Director of the Transition Design Institute

Talk: Transition Design: Design for Systems-Level Change

Snigdha Malik, Head of Design, Home and Fashion @Walmart e-commerce

Talk: Personalization - The Future of Design in Retail


Attendees will be placed in a draw to win tickets to DesignThinkers!


Registration: https://attendee.gotowebinar.com/register/5149273938577341708


Future By Design is a series of webcast discussions featuring experts sharing their thoughts on a variety of topics. A virtual event, RGD hosts local screening venues in cities across Canada where members of the community gather to watch virtual presentations, participate in Q&A and conduct group discussions. Click here for recaps of past Future By Design events. 


For this event, there will be three 10 minute presentations on the future of design each followed by 10 minutes Q&A with the presenter then 20 minutes local discussion.




Transition Design: Design for Systems-Level Change

Presented by Terry Irwin, Professor & Director of the Transition Design Institute

Terry Irwin introduces Transition Design, a new area of design focus that argues that design and designers have a role to play in seeding and catalzying positive, systems-level change and societal transitions toward more sustainable long-term futures. She also gives a brief description of some of the new tools and approaches that are emerging from a growing international network of educators, researchers and practitioners.


Terry is Director of the Transition Design Institute at Carnegie Mellon University and from 2009 until 2019 she was the Head of School. She has been teaching at the University level since 1986. She has been a practicing designer for more than 40 years and was one of the founding partners of MetaDesign, an international design firm with offices in Berlin, London, San Francisco and Zurich. She served as the Creative Director of the San Francisco office from 1992 to 2002 and worked with clients such as Nike, Apple, Hewlett-Packard, Ernst and Young, Nissan and Sony on projects in the areas of software and interface design, brand identity, exhibition, wayfinding and information design.



Personalization - The Future of Design in Retail

Presented by Snigdha Malik, Head of Design, Home and Fashion at Walmart e-commerce

If you shop for men’s suits, you probably know a “Sal.” He’s worked at your go-to menswear store forever and has been helping you find exactly what you need for years. By now he knows your needs even better than you do. He’s the ultimate experience in personalized retail. With technology progressing so fast and giving us access to more data, online retailers be soon be able to replicating Sal’s talent with technology and craft experiences for each individual customer. Snigdha explains why personalization is hailed as the future of design, especially in online retail and what this future can look like.



Designing & Communicating with Flow

Presented by Adam Hilborn, Design Lead at IDEO

In order to progress in design we need to return to basics of communication within our workflows and instill good work behavior to see a positive future in design. Today we face more challenges keeping up with new software and office products, that we’ve stretched ourselves too thin and forgotten basic principles of communication and creative process. Good design is dependent on good communication and a deeper understanding of our diverse skill sets and creative flow; returning to basics is how we push design forward.


Adam is Design Lead at IDEO in San Francisco. With 15 years of design experience, Adam has successfully led projects in brand strategy and identity development. With a keen human-centered lens and interdisciplinary approach including; systems design, illustration, animation, interaction, and environmental design, he provides unique and highly creative solutions. In addition, Adam has worked as an instructor at OCADU and the George Brown School of Design, teaching; design, drawing, and conceptual process. He continues to work as an artist focusing on drawing and painting and its intersection with design.


Interested in hosting a screening venue? Email  to find out how.


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