UI/UX design considerations were the main focus of this project, which involved creating a whole new way of interacting with the web to make highlighting content as natural as highlighting lines from a print book. It was also important to make the experience of sharing the content as intuitive as possible, to emphasize the social aspect of the idea. The result is a platform that users love, and the ‘innovation project’ has brought in a collection of institutional and strategic investors to help bring it to the next level.
Executive Oversight: Joshua Dorsey
Editorial: Angela Linares, Justin Evans
Creative Director, Graphic & UI/UX Design, Illustration & Logo: Sheela Ramtuhol