Creation of brand based on the concept of human-centred design with a focus on environments that promote inclusion, well-being and community.
Credits:
Art Director & Graphic Designer: Catherine Ryan Provisional RGD
Writer & Editor: Julia Gilbert
Photographer: Catherine Ryan Provisional RGD
Design Solution:
The team identified key characteristics to guide the creation of the new brand: Dynamic, Humble and Playful. To embody these descriptors, the design incorporates strong contrast and heavily weighted sans-serif fonts; simple iconography, rounded shapes and minimalist icons; and bright colour combinations and quirky geometries. The logo represents the connection between an environment and its users. The graphics specialist worked with in-house accessibility consultants and IT team members to ensure compatibility with screen readers, best practice alt text usage, appropriate colour contrasts and font types, and other important accessibility considerations.
