The Living Forest Institute Summer Curriculum, 2019 for Elphinstone Logging Focus by Wall On The Fly Communications

Wall on the Fly Communications with the environmental group Elphinstone Logging Focus created the Living Forest Institute to save a local forest, Clack Creek, from logging.

 

Credits

Creative Directors: Kendra Fanconi & Kevin Broome

Art Direction & Design: Kevin Broome

Associate Artist: Robert Studer

Writers: Kendra Fanconi & Kevin Broome

Project Manager: Sarah Lowis

 

Wall on the Fly Communications with the environmental group Elphinstone Logging Focus created the Living Forest Institute to save a local forest, Clack Creek, from logging. The goal was to raise awareness and mobilize support by offering workshops and performances every Sunday throughout the summer in Clack Creek. For this, within two weeks, they developed a curriculum, brand, website, newspaper ads, Facebook page, Eventbrite registration, directional signage, posters and rack cards. They even built a makeshift amphitheater! Ultimately, Clack Creek Forest wasn’t saved but the Living Forest Institute is evolving and is now an entity unto itself.

 

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