Scooter Design Inc. created a video to help promote the sale of products created by Rethink Breast Cancer and to change the perception of sick people and how they want to be treated.
Creative Director: Nathalie Cusson
Script: Nathalie Cusson, Lg2, Toronto
Director Of Photography: Martin Bouchard
Assistant To DOP: Alexandre Michaud
Prop Stylist: Nathalie Cusson
Editor: Yan Desjardins
Colour Correction: Nicolas Fournier
Visual Effects Designer: David Décoste
Voice: Taylor Tower
Original Music, Sound Design / Mixing: Matthieu Nantel
Package Design: Lg2
Rethink Breast Cancer created a series of products including water bottles, scarves, candies with tongue-in-cheek advice related to thoughts and feelings one may experience when dealing with Breast Cancer. Scooter Design Inc. created a video to help promote the sale of these products and to change the perception of sick people and how they want to be treated. As a result of the video, the Give-A-Care line sold out; profits were used to create more educational material.