Credits

Creative Director: Nathalie Cusson

Script: Nathalie Cusson, Lg2, Toronto

Director Of Photography: Martin Bouchard

Assistant To DOP: Alexandre Michaud

Prop Stylist: Nathalie Cusson

Editor: Yan Desjardins

Colour Correction: Nicolas Fournier

Visual Effects Designer: David Décoste

Voice: Taylor Tower

Original Music, Sound Design / Mixing: Matthieu Nantel

Package Design: Lg2

Rethink Breast Cancer created a series of products including water bottles, scarves, candies with tongue-in-cheek advice related to thoughts and feelings one may experience when dealing with Breast Cancer. Scooter Design Inc. created a video to help promote the sale of these products and to change the perception of sick people and how they want to be treated. As a result of the video, the Give-A-Care line sold out; profits were used to create more educational material.