To raise awareness of good immigration policy within Canada and promote COSTI’s work helping immigrants successfully integrate and prosper, Intent developed a multi-channel campaign for Costi Immigrant Services.
Credits
Creative Director: Ben Hagon RGD
Senior Art Director: James Bisch
Senior Designers: Mark Buchner RGD, Joshua Emberlin
Account Director: Janet Gunn
Copywriter: Adrian Newbould
Illustrator: Hans Poppe
COSTI Immigrant Services is a community-based multicultural agency providing employment, education, settlement and social services to all immigrant communities, new Canadians and individuals in need of assistance. To raise awareness of good immigration policy within Canada and promote COSTI’s work helping immigrants successfully integrate and prosper, Intent developed a multi-channel campaign that ran across traditional billboards, transit advertising, digital superboards, print, digital and social channels, designed to stand out on the busy streets of downtown Toronto. Custom fine art commissioned from Toronto-based artist and political refugee Hans Poppe helped gain attention and generate the desired ‘feel good factor’.
Judge's Pick
The simplicity is powerful, the topic and intent are timely and the execution provokes a new way to see faces without judgement. Well done.
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