I AM (A NEW) CANADIAN CAMPAIGN for Costi Immigrant Services by Intent

To raise awareness of good immigration policy within Canada and promote COSTI’s work helping immigrants successfully integrate and prosper, Intent developed a multi-channel campaign for Costi Immigrant Services. 

 

Credits

Creative Director: Ben Hagon RGD

Senior Art Director: James Bisch

Senior Designers: Mark Buchner RGD, Joshua Emberlin

Account Director: Janet Gunn

Copywriter: Adrian Newbould

Illustrator: Hans Poppe

 

 

COSTI Immigrant Services is a community-based multicultural agency providing employment, education, settlement and social services to all immigrant communities, new Canadians and individuals in need of assistance. To raise awareness of good immigration policy within Canada and promote COSTI’s work helping immigrants successfully integrate and prosper, Intent developed a multi-channel campaign that ran across traditional billboards, transit advertising, digital superboards, print, digital and social channels, designed to stand out on the busy streets of downtown Toronto. Custom fine art commissioned from Toronto-based artist and political refugee Hans Poppe helped gain attention and generate the desired ‘feel good factor’.

 

Judge's Pick

The simplicity is powerful, the topic and intent are timely and the execution provokes a new way to see faces without judgement. Well done.

   — Cheryl Heller, President, CommonWise & Founding Chair of the MFA Program in Design for Social Innovation at SVA
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