Credits

Designer: Joseph Thoong Student RGD

Mentell was the name Joseph chose for a fictional organization that addresses mental health issues among men. This hypothetical campaign is intended to improve awareness of support services to encourage ease of access when needed. The insight that men often choose action-oriented solutions over communication when it comes to mental health informed the design direction for this campaign. Through posters, billboards, bus shelter ads and social media, Joseph used a direct, no-nonsense approach to educate the public on available resources and encourage communication.