Account Director: Michael Ortelli RGD

 

The idea of community is central to the design of this Annual Report. The design communicates PSHSA’s six far-reaching communities with six simple, tall rectangles each with a unique colour. Each colour denotes a section of the Annual Report allowing the reader to quickly thumb to any section. People photography humanizes the otherwise clean and sparse design. BOLD also designed t-shirts and table centrepieces using the same concept and design. The Annual Report received the Platinum MarCom Award in three categories: Nonprofit, Association and Government.

 

Judge's Pick

Typographically-strong and inventive — the presentation takes a traditional labour issue and makes it human, engaging, inviting and even exciting to learn about and participate in. A great example of how design thinking can clarify messages and add value through a careful and considered execution. Great photo portraits personalize the message and additional photos celebrate the workforce. Strong design direction throughout the publication. Simple and clear infographics re-enforce messaging. A sophisticated yet highly approachable presentation from start to finish.

   — Stephen Hanks RGD, Senior Advisor, Design and Branding at International Development Research Centre