Saatchi & Saatchi Canada designed Canada’s first Queer & Trans History Textbook to help educators hold discussions with their students and encourage further research.
Credits
Executive Creative Director: Brian Sheppard
Creative Designer: Heli Prajapati
Art Director: Frank Maletta
Writers: Josh Tesoro, Rob Gendron (Crossword)
Saatchi & Saatchi Canada designed Canada’s first Queer & Trans History Textbook to help educators hold discussions with their students and encourage further research. The textbook features brief chapters of important historical events of Canadian queer and trans history, topics for debate and research and a quiz. The agency also designed a series of t-shirts to turn students into ambassadors and newspaper ads featuring a crossword puzzle to test Canadians on their queer and trans history. The initiative generated over 17 million national media impressions and earned media value of over $225,000.
