The Gay History Project for Canadian Centre for Gender and Sexual Diversity by Saatchi & Saatchi Canada

Saatchi & Saatchi Canada designed Canada’s first Queer & Trans History Textbook to help educators hold discussions with their students and encourage further research. 

 

Credits

Executive Creative Director: Brian Sheppard

Creative Designer: Heli Prajapati

Art Director: Frank Maletta

Writers: Josh Tesoro, Rob Gendron (Crossword)

 

Saatchi & Saatchi Canada designed Canada’s first Queer & Trans History Textbook to help educators hold discussions with their students and encourage further research. The textbook features brief chapters of important historical events of Canadian queer and trans history, topics for debate and research and a quiz. The agency also designed a series of t-shirts to turn students into ambassadors and newspaper ads featuring a crossword puzzle to test Canadians on their queer and trans history. The initiative generated over 17 million national media impressions and earned media value of over $225,000.

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