Sundance Now commissioned Chargefield to design key art in the form of a movie poster, promotional graphics for social media and titles / motion graphics for Who Will Survive America, a film demonstrating the ease of procuring weapons and the threat it creates. The poster portrays the awkward relationship America has with guns by placing a gun in a purchasing scenario as commonplace as buying fresh meat or produce at the grocery store. Chargefield also created a GIF with an upside-down U.S. flag, an official signal of dire distress in instances of extreme danger to life or property and a gun-themed neon sign, representing the high volume of commercial sales of guns in the U.S. The film and the poster sparked much needed debate on the topic.