
Jaywall created a visual identity system to position Good Investing as a friendly and socially-conscious investment coaching service.
Credits
Client: Good Investing
Creative Directors: Jay Wall RGD, Kaila Jacques
Designers: Kaila Jacques, Katherine Ross
Web Developer: Fraser Page
Photographer: Darius Bashar
Copywriter: Tim Nash
Description
Jaywall created a visual identity system to position Good Investing as a friendly and socially-conscious investment coaching service. The robust system includes logo versions, typefaces, colours, icons, photography and graphic devices. Jaywall designed a website, postcards, business cards, banner stands, social media graphics, document templates and polo shirts for coaches to wear to client meetings. The materials work together to establish Good Investing’s brand voice, communicate its offering and attract business.
For-Profit Category 2018