Credits

Client: Good Investing

Creative Directors: Jay Wall RGD, Kaila Jacques

Designers: Kaila Jacques, Katherine Ross

Web Developer: Fraser Page

Photographer: Darius Bashar

Copywriter: Tim Nash

Description

Jaywall created a visual identity system to position Good Investing as a friendly and socially-conscious investment coaching service. The robust system includes logo versions, typefaces, colours, icons, photography and graphic devices. Jaywall designed a website, postcards, business cards, banner stands, social media graphics, document templates and polo shirts for coaches to wear to client meetings. The materials work together to establish Good Investing’s brand voice, communicate its offering and attract business.

For-Profit Category 2018