Government of the Northwest Territories Visual Identity Program
This project aimed to address recommendations from the Government of the Northwest Territories’ review of their corporate identity that called for a unified look, enhanced language requirements and updates to facilitate modern applications of the brand.
Graphic Designers: Adele Bisaillon, Shawn Savoie
Project Coordinator: Leslie Straker
It was important for the visual identity to represent the spirit of the North’s rich and diverse cultures and tell a compelling, forward-thinking story. The update retains the polar bear symbol as a strong visual identifier which is now supported by GNWT wordmarks and the curve-inmotion. Careful planning, research, coordination and support from other internal departments has helped create a continuous brand experience through all collateral effectively conveying the theme of “one government, one voice.”