Slice Labs Inc. Corporate Brand Book
This brand book directs the efforts of team members within a fast-growing insurtech start-up with the goal of creating a consistent, cohesive brand message. 



Creative Team: Shailyn Bruining RGD, Holly Kurtz

VP Marketing: Emily Mertz Kosick


Design Solution

Working with the leadership team, floating threads of information were knitted together into a brand book documenting everything ‘Slice;’ the playful tone, look and feel, foundational pillars, etc. The book is included in Slice’s new employee welcome package to assist new team members and help them add their ideas to the Slide Brand. It is also referenced and shared with customers to help tell the company story and welcome them into the process of how Slice products are built. More information on the Slice Brand can be found at