Director of Marketing - Atlantic Canada
03/06/21
We are looking for an experienced, highly motivated, energetic and results-driven Director of Marketing to lead our awesome marketing team! As Director of Marketing at ProcedureFlow, you will be responsible for setting up, implementing and managing the company's overall marketing strategy.

 

This position would be ideal for you if you thrive on creativity, are motivated by market growth and customer success, energized by technology innovation, and love fast growth and think-big strategies.

 

Job requirements

  • Build, plan and implement ProcedureFlow’s overall marketing strategy
  • Identify, schedule and execute marketing campaigns, maximizing the effectiveness of campaigns in multichannel advertising
  • Translate customer experience insights into inside-out-driven execution
  • Create a content marketing strategy and hands-on associated content that reflects an understanding of key audiences and aligns high-impact content to audience needs
  • Select and manage relevant advertising and marketing campaign management tools, technologies and applications in conjunction with other organization stakeholders
  • Establish and report on a set of key metrics that align digital marketing objectives with the underlying drivers of the business
  • Use multiple data sources to deliver the right content and messaging at the right time in the right channel
  • Demonstrate the impact of digital marketing activities on engagement, sales and ROI
  • Allocate and manage budget and resources to meet strategic priorities
  • Build relationships, and communicate vision and marketing roadmap
  • Oversee all the company's social media accounts and profiles on partner websites
  • Track SEO and Google Analytics data and perform complex analyses
  • Align closely with sales leaders on performance trends and future needs
  • Organize and lead marketing team
  • Stay up to date with the latest technology and best practices
  • Research competition, investigate benchmarks and provide suggestions for improvement
  • Lead all aspects of virtual and in-person events including research, execution, and post-event analysis

 

We're looking for:

You are highly creative. You have digital marketing experience and a passion for digital technologies, creating content and utilizing different marketing channels to achieve business goals.

  • 5 years of experience in a Marketing Leadership role
  • 5-10 years of experience in developing and implementing digital marketing strategies
  • In-depth knowledge of different digital marketing channels
  • Strong knowledge and experience with online marketing tools and best practices
  • Familiarity with media and performance measurement as well as attribution and media mix modeling
  • Superior written and verbal communication skills, including a proven ability to explain complex digital concepts and technologies
  • 5+ years of hands-on experience with SEO, Google Analytics, Marketing automation and CRM software
  • SaaS, domain knowledge and Product Marketing experience is a strong asset
  • Basic knowledge of web design procedures
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Bachelor in Marketing, Digital technologies or similar relevant field

 

You can apply online here.