Through technology and culture built on inclusivity, tireless iteration and customer-centricity, Yuhu is shaping the multifamily rental experience. The in-house design team at Yuhu undertook this rebrand with the goal of forging an ownable, global position in the industry. The new branding needed to present Yuhu as a unique alternative to incumbent vendors.

 

 

 

 

To gain a solid understanding of the brand's personality, values and market strategy, the stakeholders were brought together for competitive analysis workshops. Through the workshops, it was determined that the brand visuals must illustrate the real estate platform's buildings and the communities that populate them. 

Yuhu's rebrand has attracted attention within its market segment, regularly drawing praise from customers, prospects, job applicants and industry professionals.

 

 

 

Design, art direction, research: Tabatha Montagano

 

Vincent Galante RGD is a designer and strategist who has been helping a diverse set of organizations succeed online for over 20 years. Being an early designer for the web allowed him to gain experience in information architecture, user experience, usability, user interface development, team management and sales. In 2010, he put that diverse skill set to use when he co-founded The Pixel Shop, a design and development studio in Toronto, which he helped scale and ultimately sell in 2019. Clients know him for being a problem solver who can think big while executing tactically and for creating effective digital solutions that are thoughtful, beautiful and usable.