Greenmelon Award for Packaging Design (Single): Lumi
01/09/21

By Emily Wentland Provisional RGD, York University/Sheridan College, Toronto/Oakville, ON

 

Award sponsored by Greenmelon

 


While most packaging is discarded, Lumi is a unique lightbulb packaging that can be turned into a lampshade. Inspired by fireflies and designed carefully using two pieces to avoid breakage of the lightbulb, the larger piece can be used as a lampshade with openings for light to pass through, projecting a whimsical design on the surrounding walls.

 

Educator Support: Albert Ng RGD

 


 

Honourable Mentions:


 

Judges

 

Vida Jurcic RGD, Partner and Co-Creative Director, Hangar 18 Design Continuum, Vancouver BC 

Vida is a founding partner and Co-creative Director of Hangar 18 Design Continuum, a Vancouver design firm  with a legacy of award-winning strategic design solutions spanning over two decades. She has been an in house art director/designer at the Hudson’s Bay Company and Woodwards, as well as working at various advertising agencies, including DDB and BBDO prior to H18. In addition, Vida has taught Package Design at the IDEA  School of Design, Capilano University, and Vancouver Film School. She loves to ponder the possibility of alien  life forms in distant galaxies, and the mystical properties of cats.  

 

 

Diego Lopez RGD 

With experience in research, brand strategy, copywriting and marketing, Diego has spent the last decade helping brands of all sizes (from Porter Airlines, Manulife, Costco to beloved local brands) find clarity and express authentically, so they can better connect with their audience.

 

 

 

Ryan Romero, Senior Art Director at Monday Creative Inc. in Vancouver, BC 

Ryan’s main duty at Monday is creating and directing omni-channel campaigns for clients that include Arct’eryx, lululemon and Herschel. His balance strategy and story-telling to develop compelling visual tools that build culture and connect with consumers.

 

Robert Smith RGD, Founder of Greenmelon, in Ottawa, ON

Robert Smith is the founder and creative director of Greenmelon, an Ottawa-based branding agency responsible for, among other things, the creation of the iconic Farm Boy brand. He has also worked with such clients as the Royal Canadian Mounted Police, Warner Brothers, DC Comics and the Royal Canadian Mint. Robert is one of the the founders of the RGD and a branding professor. In November 2021, he will release his book “Stop Looking for Zebras”, a deep dive into the creative process. 

 

Mel Sutjiadi RGD, Founder of ArtOverMatter Creative Inc. in Calgary, AB 

Mel is a QTBIPOC creative director, visual designer, illustrator, web  developer and educator who believes in using their creative power for social good. They also co-founded Ripple of Change Magazine in 2020. They specialize on projects with a focus on equity, inclusion, social justice and social impact. Mel has also been a guest instructor, speaker and portfolio reviewer with expertise on designing for diversity, cultural inclusion and social good. AOM Creative has helped community-based organizations and purpose-driven initiatives with projects including campaign development, branding, custom illustrations, marketing collaterals, motion graphics and custom websites.