Gravity Inc Award for Social Good Design: BLOC

By Coralie Mayer-Traynor Student RGD, Annika McFarlane Student RGD and Rocio Palomar Robisco Student RGDCapilano University, North Vancouver, BC


Award sponsored by Gravity Inc.



Bloc is a digital wallet powered by blockchain technology, and is meant for use by undocumented immigrants to budget, save and make payments from any location providing quick access to humanitarian financial aid and peer-to-peer transactions. With a recommended use of 2 years, Bloc’s mission is to provide financial tools for everyone to participate in the world’s economy. To make the app user-friendly special attention was given to branding, language, trust-building and the accessibility features.

Educator Support: Christina Lee Kim Koon



Honourable Mentions:





Michael Barker RGD, Creative Director at Acme Art and Design

Michael started his career as a graphic design professional with Bruce Mau Design in 1999. Since then he has worked for a variety of institutions in the public, creative, and cultural sectors, including working as an in-house designer for the Toronto International Film Festival, the University of Toronto, and the Toronto Wildlife Centre. He founded his design studio Acme Art and Design in 2008. Design is his methodology for satisfying both his deep curiosity about our world and his desire to contribute to positive change within it.


Byron Dowler, Principal & Creative Director at Coastlines Creative Group in Surrey, BC 

As a creative director and brand strategist, Byron understands the challenges facing decision makers and feels great brands are the result of collaboration, storytelling and positioning. He is the visionary force behind Coastlines Creative Group and dedicates himself to developing breakthrough creative and strategic brands. Byron has developed campaigns for clients in North America, Asia, Australia, the Middle East and Europe. His work has been recognized in major design industry publications and been honoured in award competitions, including by Applied Arts, Summit, the Redgees and Creativity​.


Franziska Erlebach RGD, Design Director at Sid Lee in Toronto 

Franzi has 10 years of experience working with brands. She has spent themajority of her career at Bruce Mau Design. In her pursuit of culturally impactful design, Franzi has pushed the boundaries of visual identities crossing the digital, print and spatial realms for small- to large-scale clients like the John F. Kennedy Center for the Performing Arts, Audi, Project for Public Spaces and iMentor New York. In addition to studio work, Franzi teaches typography in the Faculty of Design at OCAD University.


Scott Gillam, Manager, Digital Platforms at the Canadian Museum for Human Rights in Winnipeg, MB 

At the Museum, Scott focuses on digital experience design and storytellingthrough emerging technology including software development, websites, enterprise content management, mobile, AR, VR and in-gallery digital installations. His primary focus is online and cross-media outputs, including interface design, human-computer interaction, accessibility and blended experience environments. Scott has a BFA from the University of Manitoba and Post-Graduate Diploma in Advanced Graphic Design, New Media from Red River College.


Wendy Gray RGD, Founder and Creative Director of Gravity Inc in Toronto, ON

Wendy founded Gravity Inc. in 1997 and today it’s a leading Toronto communication agency specializing in the support of the nonprofit sector. She and the Gravity team are proud to be the multi-year sponsor of the Student Award for Social Change. Wendy is an active contributor and past board member with the Association of Registered Graphic Designers, taught at both York University and George Brown College and has mentored countless young designers. She is immensely proud of her team who break new ground, surpass client expectations and make creative differences every single day.


Tara O’Reilly RGD, Brand Strategist + Creative Director at O'Reilly Design Co. in Calgary, AB 

Tara is a certified brand strategist with a career spanning over 20 years inboth print and digital design. She has worked with non-profits, social enterprises, publicly-traded B2C & B2B businesses and provincial and municipal government. Most recently, Tara has been leading the brand strategy and design on major projects in Alberta, focusing on marketing social and behaviour change in public health. Her branding and design studio supports organizations by designing assets that are on-point in their messaging and communicate information effectively to achieve brand loyalty.


Kelly Riback-Small RGD, Executive Creative Director at Grassriots Inc. in Toronto 

Kelly (they/them) is a performance-driven, award-winning creative director, designer and writer with deep roots in communication design, digital marketing and advertising, and a special focus on ethical and inclusive practice. A proven creative leader, strategist, and affiliated design researcher with Emily Carr University (Studio for Critical Making and the Graphic Research Unit), Kelly holds a master’s degree in design where their research focused on design ethics, social impact, social innovation and sustainability. Kelly received the Governor General's academic gold medal for their graduate work. A seasoned ad-industry expat, Kelly has experience leading major brands across most sectors including automotive, CPG, entertainment, finance, retail, technology, telecom and more.