Entro Award for Placemaking Design: Fragments Music Festival

By Aidan Zecchel Provisional RGD, Capilano University, North Vancouver, BC


Award sponsored by Entro



Fragments, an alternative music/arts festival features multi-instrumentalists and looping artists. Keeping the audience and theme in mind, an illustrative and typographic treatment was developed to capture the integration of sound layers and elements coming together. The festival collateral uses sections of the original artwork to represent abstract slices of sound. The expressive treatment diverges from the traditional photography-based positioning of most large music festivals and suggests a more art-centric and dynamic experience rather than just a big party.


Educator Support: Dominique Walker and Ben Frey



Honourable Mentions:




Ray Cheah RGD, Creative Director at CIFAR in Toronto

With over 20 years experience, Ray has brought his award-winning creative strategies and brand stewardship to a wide range of industries from education to healthcare to consumer tech. At CIFAR, he provides brand vision and creative leadership to the in-house design team. Ray sits on the RGD’s Certification Portfolio Evaluation Committee.




Brian Dodo RGD, Principal, BmDodo Strategic Design and CEO/Founder, MAPP Africa Inc. in Kingston, ON

BmDodo Strategic Design is an award-winning, full service, strategic design company. Since founding BmDodo Strategic Design in 1998, Brian has worked on projects for the United Nations, European Commission, OpenText, BET, Kingston General Hospital and the City of Kingston just to name a few. Brian sat on the Loyalist College Graphic Design Advisory Board and RGD Board. He currently sits on the Boards of the Canada-Africa Chamber of Business and Sustainable Kingston.



Angie Milligan, Exhibit Designer at the Vancouver Art Gallery in Vancouver, BC

Angie has been working in the industry for the past 15 years. She bounced around the finance and tech sectors before finding a home in non-profit. She has a BFA in Communication Design from Emily Carr University and also studied marketing and communications at BCIT School of Business.




Michelle Parrish, Creative Director at Entro in Toronto, ON

Michelle brings 15 years of design experience to her projects, specializing in signage and wayfinding programs, branded environments and interpretive graphics. She has a background in fine arts, graphic design and museum exhibits. Her experience with complex transit and education projects have given her useful perspective and understanding of signage and wayfinding strategy. Michelle is passionate about addressing unique needs for various communities, including programs in multiple languages and systems that are accessible to all users.