Premise Award for Strategic Design: Localizing Brands

By Adel Bechara Provisional RGD, OCAD University, Toronto, ON

Award sponsored by Premise



Localizing Brands is an initiative that creates designs, brands and services that invite young people to embrace and connect with their cultural heritage. Using Google as a prototype, the arabic version was reconfigured to include an Arabic logo and typefaces that match Google’s identity and aligns with the Latin typeface. The prototype also included a Google service specifically made for Lebanon,  Fos7a, which helps translate between the two forms of Arabic: the Spoken Arabic and the Modern Standard Arabic or MSA. 



Educator Support: Isabel Meirelles



Honourable Mentions:

  • TimeWise by Emma Sun et al., Capilano University, North Vancouver, BC
  • Immuno by Anna Asgaraly Student RGD, Chelsea Shum Student RGD, Natasha Tang Student RGD, Tommy Truong Student RGD and Lynn Wangchen Student RGD, York University, Toronto, ON
  • Tunefull: Uniting Audiences with Music Makers by Vanessa Montoya Fendt et al., Emily Carr University of Art + Design, Vancouver, BC




Kevin Hoch RGD, Principal, Creative Director at Premise Design Communications in Toronto, ON

With 30+ years of award-winning design experience under his belt, Kevin is a skilled brand strate

gist, business developer and prolific mentor whose collaborative design process and people-first approach keep him in step with an industry that never stands still. He runs a small shop with big ideas and a tight team of creative thinkers and doers. They specialize in complex communication projects that often scale to great heights and engage millions of people across the globe.


Gordon Mclean RGD, Creative Director at Quake Marketing Group in Winnipeg, MB

As a Creative Leader, Strategist and Designer, Gordon combines extensive industry experience and professional training with a passion for elevating the understanding and appreciation of design and its significance, rationale and technique. Graphic Design has allowed Gordon to work globally on a breadth of projects ranging from design of identity, branding systems, publications, advertising and promotional materials through to large-scale trade fair environments elevating brands across all sectors.



Alina Skyson, Design Director at The Office of Gilbert Li in Toronto

Alina specializes in book design, visual identity and art direction. At The Office of Gilbert Li, she helps lead a small team of talented designers. Her work has been recognized by the ADCC, Applied Arts, the National Magazine Awards, among others.