Quake Award for Creative Innovation: Uzu
01/09/21
By Paco Lui, Ryan Potter, Nicholas Reeder and Geoffrey ThompsonYork University/Sheridan College, Toronto/Oakville, ON

 

Award sponsored by Quake

 

 

Tobu, a smart toothbrush for children is a part of Uzu (derived from "Your Zoo"), a multi-object product line facilitating good habits and fun at the same time. Tobu features a brush-time game characterized by a dog that sniffs out treasures from the child's teeth. The treasure ranges from the prehistoric to the futuristic, from gold, dinosaur bones to rockets! The accumulation of items engages that child while building a habit of brushing. 

 

Lamu is created by Geoffrey Thompson, Camu is created by Ryan Potter, and Masku is created by Nicholas Reeder. 

 


 

Honourable Mentions:

 


 

Judges

 

Brian Banton RGD, Visual Designer for Oculus VR at Facebook Reality Labs in Menlo Park, CA

A multidisciplinary designer, originally from Toronto, ON, Brian has worked as a Senior Designer at Pentagram in NYC, a Principal Designer at Frog Design’s Brooklyn office before going to Facebook. After completing a Master’s Degree in design in Toronto, Brian designed award-winning books, identity systems and motion graphics for cultural and non-profit institutions, before heading to the US. 

 

Cody Sennyuen, Senior Designer at Quake Creative & Design in Toronto

“Some people grow up loving art because of the history and stories behind different styles. Personally, I just really loved colours. Design gave me an opportunity to create something colourful, bold, and timeless. That's what inspired me to pursue graphic design as a career and I'm happy I did.”

Cody graduated from Humber College's Graphic Design program in 2016 and has been on a wild ride since. He's showcased his skills on big brands like Miller Lite and McDonald's, and has received awards from Cannes, The One Show, the Clios, the LIAs and Communication Arts.