SLD Award for Packaging Design (Series): Potheads

By Potheads by Tommy Truong Student RGD, York University/Sheridan College, Toronto/Oakville, ON


Award sponsored by SLD



POTHEADS aims destigmatize cannabis consumption by employing a distinct flavour of referential humour. Taking cues from modern drinking culture, POTHEADS urges potential consumers not to take cannabis too seriously. The tongue-in-cheek illustration on the packaging satirize existing “pothead” tropes, including a 1960s hippie, a 1990s skater and an early 2010s hipster. Additionally, the box is constructed from recycled paper and without adhesives, making it an environmentally friendly product. 


Educator Support: Albert Ng RGD



Honourable Mentions:




Adeleke Aladekoba RGD, Founder/Creative Director of Weedo Creative Company in Nigeria

Weedo is a creative solutions company that offers services to businesses & individuals in graphic design, creative consulting, idea generation, brand development, corporate identity design, package design, digital media solutions, photography and video production. With over 12 years of experience, Adeleke has executed projects with clients from varied fields, including The Office of the Senior Special Assistant to the President of Nigeria on Millennium Development Goals, Rite Foods Limited, The NOW Show, Wedding Planner Magazine, Alaro City, Merit Abode Nigeria Ltd and Grand Square Supermarket.


Mark Buchner RGD, Partner, Creative Director at TBD Studio in Toronto, ON

With over 20 years experience building brands both large and small, Mark has helped develop award-winning brands, products and campaigns for a wide range of clients including Honda, Labatt, Bell, LCBO and Great Gulf as well as designing several anniversary cards for his wife.




Amanda DeVries RGD, Owner of Eye Candy Design in Southwestern Ontario

Amanda has been an independent brand consultant and graphic designer for 15 years, recently specializing in branding and packaging for food & beverage companies. She has spent 10 years in Ottawa, where governmental agencies kept her busy but not terribly inspired. Moving to Southwestern Ontario in 2009 presented her with the opportunity to work with small businesses and real people. She has also been a prop stylist on two cookbooks, thereby checking off items on her bucket list.



Tanya Duffy, Creative Director & Principal of The Details Design and Branding in Fredericton, NB 

Tanya specializes in strategy, print and web design, art direction and branding. In 2014, she launched The Details, a full-service creative studio. The Details now has a team of designers and strategists working with clients both locally and nationally. Tanya focuses on helping clients elevate their brands through smart design and gravitates towards projects that are good for New Brunswick. Tanya is a graduate of Emily Carr's Communication Design program and the N.B. College of Craft and Design. 


Jean-Philippe Dugal, 360 Creative at lg2 in Montréal, QC

Jean-Philippe's work spans design and advertising. His career emerged in 2010 in the design studio at TUX, an agency that specializes in fashion and design. He is humbled by the acclaim his work has received for renowned brands including Aldo, Elizabeth Arden, Lancôme, L'Oréal Paris and, since joining lg2, Hydro-Quebec, the Montreal Museum of Fine Arts, Parc Olympic and Le Diamant. In 2017, he was nominated at the palmarès for Infopresse's '30 under 30' leaders of tomorrow. His passion for design gave him multiple Cannes Lions and numerous other prestigious prizes including from the ADC, Clios, The ADCC, The One Show and others.


Ellen Evered, Senior graphic designer at Shikatani Lacroix Design

Ellen has specialized in packaging design for over 15 years. Skilled at capitalizing on brand equities and interpreting strategic goals, Ellen helps bring brands to life on shelf. In addition to studio work, Ellen has own line of stationery and paper goods products.



John Godfrey RGD, Creative Director at Chargefield

John Godfrey is creative director at Chargefield, a

design studio specializing in design for entertainment marketing and packaging design for fast moving consumer goods.