Zulu Alpha Kilo Award for Advertising Design: Sierra Club BC Social Media Ad Campaign

By Annika McFarlane Student RGD, Capilano University, North Vancouver, BC


Award sponsored by Zulu Alpha Kilo



A social media campaign for Sierra Club BC, an environmental and conservation group, through use of pop culture, humour and playful illustration aims to encourage the younger generations to raise awareness about environmental issue by sharing the campaign on social media. 


The Sierra Club BC logo was not created by Annika.


Educator Support: Judy Snaydon



Honourable Mentions:

  • Adidas Social Impact Campaign – The Thread That Connects Us All by Amanda Cinerari Student RGD, George Brown College, Toronto, ON
  • Breathe to Grow by Andrew Reutsky Provisional RGD, Humber College, Etobicoke, ON
  • Verified Experience by Janelle Momotani Student RGD, Capilano University, North Vancouver, BC




Nik Reid RGD, Partner and Associate Creative Director of adHOME Creative Inc., London, ON

A native of South Africa who came to Canada via Blackpool, UK. A graduate from Teesside University, Nik demonstrates a wide range of skills, and talent, while bringing a cosmopolitan flair to his creative role.After honing his skills in the design capitals of London (UK), Manchester, and New York, Nik immigrated to London, Ontario. Working alongside clients, such as Warner Bros, TVR Sports Cars Ltd, National Theatre, Playhouse, Boehringer Ingelheim andthe University of Toronto.


Jenny Smith, President & Executive Creative Director, Ray in St. John’s, NF 

With 25 years in advertising and marketing, Jenny is Atlantic Canada’s most decorated creative person, winning hundreds of gold and platinum national and international awards. She launched her independent agency in 2013. She has represented Canada at Cannes on the Radio and Audio Jury – twice (2009 & 2018). And she has judged every major award show in Canada (including all regional shows) and was an international judge at LIA, NY Festivals and the Adrian Awards.


Simone St. Aimée RGD, Art Director at TANK Worldwide in Toronto, ON

Simone is an Art Director/Graphic Designer who has spent most of her life as a working creative. From owning her own make-shift studio at the age of 15 to her adult 20-year plus career as an art director in advertising agencies including Ogilvy One and Maclaren McCann. She puts a level of passion, creativity and enthusiasm into her work that will either drive you crazy or you’ll love it.