"Given the business to business audience, this project presents itself in a positive and hopeful way through the use of strong visuals and inspiring messaging. The use of colour and imagery reflect the diversity of the brand’s entrepreneurial audience in an exciting and compelling way. Despite its diversity, the brand feels cohesive and translates very well across media. It has a modern sensibility that’s fun and flexible."

— Laurence Smink, 2021 Judge

With the acquisition of Legal tech platform Founded, which included an expanded suite of products and services, Ownr has become the nexus for entrepreneurs looking to launch their business. The new brand system incorporates contemporary visual elements to better represent the updated offerings. A brighter palette and san serif fonts give the brand more life and provide a modern and mature look. Photos of entrepreneurs help attract and inspire the next generation of Ownr users, while stacked, sorted, animated half circles convey the key messages in an energetic and memorable way. The identity system successfully communicates Ownr’s meaning, encapsulating both flexibility and potential for growth.

CREDITS:

IN-HOUSE AGENCY: STRATEGIC DESIGN, RBC VENTURES’ IN-HOUSE CONSUMER INSIGHTS & DESIGN

TEAM CHIEF CREATIVE OFFICER: HECTOR CRESPO

CREATIVE DIRECTOR: DANIEL KAPLAN

ART DIRECTOR: JESSICA ATKINSON

DESIGNERS: ANGELA MILANA, SAM JOHNSTONE, PETER LEE

WRITER: CASSI KAPLAN

UI DESIGNERS: SOOJIN CHA, JUHEE KIM

VENTURE TEAM: SHADI MCISAAC, ZAEEM SARWAR, TRAVIS HOULETTE, STEPH DAVIDSON, DEREK HOPFNER, JACQUELINE DE SOUSA