"Fantastic execution of design, colour, type. Project results were phenomenal. A win for Ryerson. Illustration is spot on."

— KYLE HARDTMAN

To position Ryerson as a leader in community-focused research and innovation initiatives, the campaign was designed to increase awareness of three key areas: the anticipated impact of Ryerson’s research on local and international communities; the organization’s approach to talent development, with a focus on fostering an entrepreneurial mindset through collaboration with industry partners and government; and Ryerson’s international reach, delivering scalable solutions to challenges around the world. An illustrated approach allowed for the depiction of future impact and international scope, leaving room for audiences to imagine the possibilities of where the research might lead. Vignettes narrated by alumnus Eric McCormack tell six distinct stories representing six different pillars of research. The campaign yielded significantly wider reach and stronger engagement compared to the 2019 campaign, achieving over seven million estimated impressions and over 75,000 pageviews of the campaign microsite.

CREDITS:

CREATIVE DIRECTOR: SABIHA SMITH

ART DIRECTOR & GRAPHIC DESIGNER: NIK FIRKA RGD

MARKETING DIRECTOR: JIM WENTZELL

MARKETING OFFICER: KRISTEN GEIGER

DIGITAL MARKETING OFFICER: CRISTINA BLESA

CONTENT STRATEGY: DEREK FLACK

COPYWRITER: SABIHA SMITH

VIDEO DIRECTOR & EDITOR: NIKITA OVSYANNIKOV

ILLUSTRATION & VIDEO ANIMATION: POLYESTER STUDIO

WEBSITE DEVELOPMENT: YOU X VENTURES, JIWON BANG