Tiffany Zhong Student RGD, Capilano University, Vancouver, BC (2024 grad)
As the first person in her family to attend university, for Tiffany, getting the chance to pursue something she is passionate about is a complete privilege. She's not taking a moment of design school for granted after meandering down paths in linguistics, law and strategic communications before finally finding her way back to her original dream of becoming a visual creative who creates functional, beautiful things.
The target audience was the Canadian public who grew up with an educational curriculum that erased indigenous history or told a one-sided colonial version of that history. Our challenge was creating a campaign that could capture people's attention without being too shaming or triggering. We used the concept of a ripped textbook page with strong colour contrast to graphically show how the truth was twisted. The main copy is short so people can read it at a glance and then find out more on the website we designed. There's also a social media component for people to continue the conversation.
The Alchemist Book Cover Redesign
This cover is a redesign for the international bestseller The Alchemist, an allegorical novel that delves into self-discovery. The challenge was creating a cover that represented the allegorical novel in a way that hinted at some elements in the story different from what has been done previously. In the past, covers featured red or yellow prominently and stayed rather monochrome. I went for more colour to give it a different shelf-appeal while still depicting the story within one image.
Buddee Nature School
Buddee is a K-Grade 7 outdoor school that grounds itself in land-based learning and encourages kids to connect to themselves and the land they live and learn on. The target audience was parents and children. The challenge was to not lean too young. The soft yet bold shapes of the logo give off a fun tone. On materials both print and digital, I worked to balance the whimsical parts with bold type so parents can easily find information they need.
Bella Sanchez, Wilson School of Design, Richmond, BC (2024)
Bella is a multidisciplinary graphic designer with a background in digital and film photography. She finds developing a project from the research stages to reality greatly satisfying and fully recognizes the importance and necessity of the creative process. With a fine eye for detail integrated with insatiable curiosity and ambition, Bella is driven to create designs that will both galvanize and inspire people.
For this fictitious project, the key challenge was to take an ancient nordic tale and transform it into a vibrant book without resorting to standard folklore motifs. The psychology of the design system weaves through the deafening emotional tones throughout the story. The deep purples spread across the book links to the loud portrayal of death and power brought on by Fenrir. While the neon yellow contrasts with emotions of energy and strength to create a powerful, complimentary colour palette. Giving a nod to the age of the story, the bold black lettering is inspired by ancient nordic ruins, while the serif typeface portrays traditional elements.
Selcouth Coffee Labs
The goal of this project was to create a portfolio website for my creative work.
Creatures of the Coast
Coastline Surf & Sport is a small sporting goods business based in Victoria, BC. They offer the best in surfboards, wetsuits, SUP (Stand-Up- Paddleboard) accessories, skateboards, clothes and shoes. All while following their goal to “live the west coast lifestyle” and help other experience it. Their target market can be categorized into two groups with the primary audience being The Mavericks and secondary The Dendrophiles. The Mavericks are between the ages of 20 to 40, 60% male and 40% female. They have an average income of 40-80k/year and are extroverted thrill seekers who relish in the adrenaline created by primarily surfing then snowboarding and/or skateboarding. The Dendrophiles are 18 to 28, 50% female and 50% male. They earn an average income of 20-70k/year and cautiously enjoy finding adventures along the west coast. The challenge was to create a comprehensive campaign that built off and visual represented the goal of the company to “live the west coast lifestyle” and help others experience it. My solution presents a loud and extroverted design system with orange hues, hand rendered type and dynamic textures helping present feelings of familiarity and passion across the campaign. I then paired black and white ambiguous photography to further elevate the idea that anyone can become a Coastal Creature.
Bao Anh (Felix) Nguyen Provisional RGD, George Brown College, Toronto, ON (2022 grad)
I am currently working as a designer at The Workhouse, a Toronto-based design agency. The idea of solving problems through visual language has always been exciting to me. Growing up as a queer kid in Vietnam, I didn’t always have the best resources to be creative or learn about design. But moving to Canada at the age of 18 played a big part in helping me become the designer I am today. I always try to represent my culture and community the best as I can through my work to let more people know about the importance of representation. I hope to be able to keep doing what I love and inspire people with similar backgrounds to pursue the creative path.
Carla Jacobs, York University/Sheridan College, Oakville, Ontario (2022)