Signage and Wayfinding by Entro complements U of T's renovated OISE Space incorporating Indigenous Knowledge
By Rae Lam Fox RGD, Partner and Operations Lead at Entro
The completed lobby renovation by Gow Hastings Architects
and Two Row Architect
introduces important Indigenous knowledge and perspectives making them permeate the fabric of the 40-year-old brutalist building in downtown Toronto. The materials, graphics, lighting and orientation incorporate Indigenous philosophy. Our aim in developing the interior and exterior signage and wayfinding program was to complement the renovated space, contribute to the design theme and integrate with the architectural features of the building.
In keeping with the goals of the project, we wanted to make the space more welcoming and accessible. The lobby, which is the first point of contact for visitors, faculty and students, could be confusing to navigate. The new entrance provides clear signage that promotes the U of T and OISE brands. The bright new design includes flexible furniture that is arranged in a circle to evoke a feeling of completeness and ensure a non-hierarchical order for students as well as the faculty.
Our signage uses copper and cedar used by Indigenous peoples for thousands of years, to complement the lobby design and the floor-to-ceiling “Dish with One Spoon” Wampum belt by Two Row Architect
symbolizing the importance of shared respect for each other and the land. A copper cross on the floor provides orientation to north, east, south and west contrasting the city grid of the building’s location.
The building's updated entryway on Bloor has enhanced wayfinding, improved accessibility and offers a new space for students and faculty to meet and collaborate. Entro
’s bold brand identification creates a stark contrast to the brutalist aggregate concrete backdrop. The design invites warmth and community to OISE
students, faculty and visitors.
Partner-in-Charge: Rae Lam Fox RGD
Lead Designer: Dave Wilkinson
Technical Lead: Aleks Bozovic
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