Illustration for Nordstorm by Cai Sepulis RGD.
The goal of the project was to normalize cannabis use beyond younger users and to highlight the energy and excitement of downtown Toronto while working with the FIKA brand. To achieve this, the people in the artwork aren't shown out partying or sitting around the couch with friends but out enjoying Toronto life: restaurants, skating, biking, enjoying time with friends outdoors — and, of course, commuting through Union Station. FIKA itself is depicted as an ‘urban jungle’ popping out of Union Station as a place to relax and find comfort. The colours royal blue and gold used in the mural are in line with FIKA's brand. Additionally, they have particular little dome jars in their shop to showcase the different strands of cannabis so, when I was coming up with the concept, I kept these domes in mind and extrapolated that to create an overarching FIKA cannabis biodome to represent the shop as a haven within the Toronto landscape.
Initial concept sketch
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