Grand Park 2 was a complete rebrand of the second phase of a condominium development project in Mississauga. The project had been on the market for a while and needed a boost in leads and sales velocity. For this reason, the client decided to move forward with the design of a new logo, marketing materials, advertising and presentation centre. The new identity of Grand Park 2 is graphic and contemporary, with elegantly modern colours, strong typography and a bold pattern. These elements help to set this project apart from other real estate marketing campaigns. Advertisements, a brochure, floorplan package and a bold new presentation centre were designed for the relaunch of this project.
Aimee Wood RGD
Senior Graphic Designer
March 4, 2013
Other CapabilitiesBranding, Packaging, Web
Languages CoveredEnglish, French
Interested in FreelanceYes
Why am I a designer?I find the connection between art, design and business strategy to be fascinating and I always knew that I wanted to work in a creative field. Being a designer provides me with many opportunities that I may not have experienced if I chose a different profession. Each day is filled with learning something new, thinking creatively, solving problems, connecting with clients to discuss their business goals and the ability to work within a team environment.