Cafézia offers a unique version of coffee that has been infused with tasteless herbs, giving it additional qualities of less stomach upset and less “jitters”. Such a coffee has a very specific positioning in this category, and requires some degree of education to help consumers understand its benefits. We combined a leaf and coffee bean to represent the brand as an icon, and created a series of packaging that clearly illustrates what you can expect to find within each bag.
Amanda DeVries RGD
Eye Candy Design
June 27, 2019
6986 Middle River Road
Areas of SpecialtyBranding, Packaging, Web Design
Other CapabilitiesBook Design, Corporate Communications, Digital Marketing, Signage/Wayfinding
Interested in FreelanceYes
Availability for freelance work
Company descriptionServing up fresh and iconic design for the food producers, artisans and manufacturers who give the world its flavour.
Services include art direction, logos, packaging, marketing collateral and more for consumer packaged goods (CPGs), all with a powerful simplicity that can compete in shoppers’ minds with the most recognizable brands in the industry.
With over 17 years in the industry, I build and strengthen your food brand through packaging design, visual identities, food styling, and interior design.
Why am I an RGD?I greatly appreciate the people I've met through this organization, and that we constantly strive to improve ourselves as a group.
What is my most memorable RGD moment?Going to DesignThinkers 2019
Why am I a designer?Because I think about colour and fonts all day, to the point that I think I am driving my family and friends crazy. I've even earned the moniker #typographynerdalert by a well-meaning friend :)
Why should you hire me?Because you get the best of both worlds: a dedication to pushing the limits of creative boundaries, but disciplined enough to stay with budget and timelines. Honest, frank communication and lots of great ideas.
Where do I see myself in 5 years?I am integrating 3 separate but related aspects of design into one roof: branding and packaging design; prop styling; and environmental design for food spaces
Contributions to RGDBoard Member, July 2020-present
Committee Member, Diversity and Inclusivity Committee