Chef Cheryl Torrance has been selling their ribs and sauces to the delight of their fans in her east Toronto neighbourhood, but was anxious to bring these out to further flung reaches of the province. We needed a label design system that can adapt to a changing product line-up. To counter the trend of black/white sauce labels, we created a look that would emphasize colour, happiness, and better engage the female consumer.
Amanda DeVries RGD
Eye Candy Design
she/her
Sole Proprietor
Member since
June 27, 2019
Contact
6986 Middle River Road
St. Thomas
ON
N5P 3S9
CA
Phone:
226-927-0771
Areas of Specialty
Branding, Packaging, Web Design
Other Capabilities
Book Design, Corporate Communications, Digital Marketing, Signage/Wayfinding
Languages Covered
English
Interested in Freelance
Yes
Availability for freelance work
Yes
Company description
Serving up fresh and iconic designs for the restaurants, producers, artisans and manufacturers who give the world its flavour.

Services include art direction, logos, packaging, marketing collateral and more for consumer packaged goods (CPGs), all with a powerful simplicity that can compete in shoppers’ minds with the most recognizable brands in the industry.

As more shoppers make their food and drink purchases online, branding needs to be as appealing on screens as it is on shelves. I fuse the essentials of traditional design with the latest digital trends to create a unique recipe for cross-platform results.
Why am I an RGD?
I greatly appreciate the people I've met through this organization, and that we constantly strive to improve ourselves as a group.
What is my most memorable RGD moment?
Going to DesignThinkers 2019
Why am I a designer?
Because I think about colour and fonts all day, to the point that I think I am driving my family and friends crazy. I've even earned the moniker #typographynerdalert by a well-meaning friend :)
Why should you hire me?
Because you get the best of both worlds: a dedication to pushing the limits of creative boundaries, but disciplined enough to stay with budget and timelines. Honest, frank communication and lots of great ideas.
Where do I see myself in 5 years?
I am currently making the transition from all forms of "general" graphic design but have my sights on being an exclusive food packaging designer.
Contributions to RGD
Board Member, July 2020-present
Committee Member, Diversity and Inclusivity Committee