Awake was brought in to help internally execute the brand strategy and visual direction established by Conflict Advertising. A major part of this internal design included Longo's in-house publication, EXPERIENCE Magazine – a quarterly in-store magazine promoting private label products through education and recipe development. Previously, the magazine's design was cluttered with content and generally felt lacklustre, especially within the category where strong design and compelling visuals are table stakes. We took the brand photography as a starting point and developed a completely new template and visual direction that allowed for a more contemporary overall impression and engaging storytelling and pagination.
David Taylor RGD (Certified Senior Designer)
August 22, 2006
Areas of SpecialtyBranding, Print Promotion
Other CapabilitiesBranding, Corporate Communications, Print Promotion, Publication, Web
Interested in FreelanceYes
Company descriptionWe stay up thinking about your brand so you don't have to.
Awake is a branding, graphic design & strategic marketing studio which focuses on business communications. Our commitment to developing and evolving your brand runs deep (and late) at every stage of the project.
Why am I an RGD?It inspires community, advocacy, and creates context for aspiring designers. It also demands accountability, which is so important to a fairly unregulated field of practice.
Why am I a designer?Working with brands to give them a distinct personalities and nurture their growth is something I can't imagine not doing. It's a challenge, a passion, and a constant reward.
Contributions to RGD in 2018- Top 5 Contributor